Daily Dovetail Links 2007-07-12

Dovetail Software Blogs: Dovetail Training

“Every company’s workforce changes incrementally as the current “next” generation comes aboard. We examined yesterday how IT may evolve in its development policies as a result of its younger inductees. At Dovetail Software we pay attention not just to who we hire but how we recruit.”

Consumer Surveys: Are They Asking To Become Ineffective?

“Companies are increasingly turning to surveying as a means of capturing the coveted voice of the customer. But customer feedback collected through surveys may soon become a victim of its own popularity, according to a report from Jupiter Research. In the end, thanks primarily to a plethora of surveys and a self-selecting survey audience, the usefulness of customer survey data will fade.”

Customer Data Quality: A Sales and Marketing Leadership Issue

“Sales and marketing leaders should understand that data quality is a business issue, and getting it right can be a huge competitive differentiator. Unfortunately for laggards, the study findings indicate the Best-in-Class status is a moving target.

“Within the next two years, nine out of 10 of the Best-in-Class are planning on implementing enterprise data management solutions and 74 percent are planning on implementing formal master data management programs. With the adoption of increasingly sophisticated customer data quality solutions, it is critical to invest in the basics.”

The Benefits of a Proactive Approach to Change Management

“Change management requires the cooperation and coordination of systems, people, and information throughout the change life cycle. However, many businesses are ill-prepared to cope with the challenges presented by change.”

Knowledge Management in Social Work

“Existing KM studies, particularly in the commercial or industrial sectors, mainly focus on the reductionistic “knowledge-as-object” view, while other perspectives such as “knowledge-as-process” are less discussed. This paper argues that these mainstream conceptions of knowledge do not fully fit with that of social work knowledge, and that a spectrum view may be more useful for future practice and inquiry in the area.”

Knowledge Management Made Easy

“A recent Jupiter Research/Ipsos executive survey indicates that most companies are not monitoring self-service resolution failure. Only 21 percent of executives at companies with more than $50 million in annual revenue and with self-service deployed monitor their offerings for failure. In these cases some of the major benefits (i.e., cost savings and improvements in overall agent efficiency) associated with deploying a knowledge base won’t matter if customers are left frustrated after an issue is unresolved. You may think the easy answer is for businesses to monitor the effectiveness of their Web self-service, but that is only part of the solution. To mitigate this problem businesses need to ensure their KM initiative is established through best practices.”

Published Thursday, July 12, 2007 11:15 AM
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