Making Web 2.0 Work in the Enterprise

he rapidly emerging picture of IT and the modern enterprise is that disruption is here now, and must be dealt with. If IT can’t handle it, technologies are developing that allow the business side to make systematic end-runs around IT, bringing closer the day to scrap the whole legacy. This is not necessary. IT can lead.

“CIO Leadership means knowing what the number one problem of the CEO today is and solving it. Today that number one problem is predicting the next big thing that customers will buy. When it comes to the market value of a company in this economy, it’s all about new customer revenues. But how could that be the CIO’s problem? Isn’t that marketing’s job?” – The Naked Truth: It’s Time To STOP Educating The CEO About Technology

This quote from a compelling article by CEO Jackie Bassett at CIO.com tells a portion of her larger story that IT has to lead in ways that used to be the province of marketing. This mirrors our own writing (see The Marketing-Savvy CIO), and this is so because economic opportunity on today’s global network is primarily technological opportunity. Only IT understands the technology, but if business executives are the ones forced to respond to the opportunities it’s likely they will scrap IT in the process.

Gartner forecasts a coming IT skills shortage, and minimalized-IT evangelist Andrew Clifford at ITtoolbox offers a cold look at the fundamentals of the issue:

“Shortage of skills is partly rooted in the other problems. Huge projects and a growing burden of legacy soak up good people. The way that we structure IT exposes a lot of the underlying technology, and encourages ambitious technical solutions, which increases our need for skills.” – The root of all evil

Trapped between the hammer of agile opportunity and the anvil of legacy complexity, how then can the IT culture adapt itself to the onrush of change engulfing the modern enterprise? How can IT actually save the day and play a leading role in the evolution and safety of its organization?

Yesterday we repeated our often-stated conviction that easing some of the Web 2.0 tools into the workplace is the softest way for IT to plant the seeds of evolution, both for itself and for all stakeholders. Web 2.0 in the enterprise develops a rising-tide consensus across all parties that shows the optimal way forward. So, how to make it work?

We turn to ITtoolbox again as Dan Morrill suggests some institutional human architecture that may ease the transitions:

“Going around the IT department is not optimal, but building a core group between the IT department and the business department to test, try, and see how new technologies work, ones that the business group is looking at would be a good solution” – IT holding you back from web 2.0

The technology is only part of any deployment, as every IT department has learned the hard way. The people have to buy in to make it work. Wikis are a good case in point. Their value is undoubted, but what they’re actually good for is still filtering into the planning discussions.

“Similarly, one of the reasons the L.A. Times collaboration space failed because it was trying to create collaborative opinion, rather than collaborative fact. While opinions can be popular or unpopular, it’s very difficult to categorize someone else’s opinion as just plain wrong.” – When wikis won’t work: 5 questions to ask.

This quote exemplifies the confusion, and Lucas McDonnell in this article has offered a useful pre-deployment checklist for the wiki in the organization. Doug Cornelius, building on the work of Chris Taylor, offers a tighter focus to cut through the fog of wikis, suggesting that – aimed as they are towards the single view of truth – wikis work best for specific communities of practice (about which we have written):

“Mr. Taylor concludes that ‘People need a common focus, a shared obsession, to be productive as a crowd.’ Wikis need direction [...] A community of practice is more likely to contribute to wiki that is its own rather than firm-wide wiki. I see much more of a sense of ownership.” – Getting Wikis to Work

Wikis matter as a tool for collaboration and the organizing of knowledge. Fueled by the energy of the crowd, a wiki can turn chaos into order by processing unstructured data into codified form, suitable for a knowledge base, reusable infinitely.

Published Thursday, September 20, 2007 2:25 PM
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