Dovetail Software Blogs: IT Can Lead
“She
goes on to tell of one company whose IT department learned a few tricks
from Marketing and began to brand itself based on its strengths. In
this case it began marketing security as a product in itself, not just
an obligatory add-on service.”
Enterprise Architecture is the next Hot Job
“Just
looking at the market and talking to our partners and customers it is
becoming very clear. There are tons of interesting from the analyst
community that also support this. Forester says that 90% of the fortune
2000 companies already have some form of an EA practice. We are also
seeing a great deal of evidence in the EA tooling space where profits
for these vendors are doubling year over year.”
Can Dell Out Market HP with a New Media Based Approach?
“If
this new many-media world of blogs, wikis, Twitter, Facebook, search
marketing, etc, really works in helping companies market their products
and services, then Mr Lark is the one to show Dell how to do it right.
“In
the meantime, HP has been using a combination of new media and
old-school approaches. This is a good example: It is a promotional
video created and distributed through a Podtech flash video player.
“The
medium is sharable and can be emailed or embedded in a web site (such
as this) but the content is old school marketing—collecting a group of
celebrities that say nice things about your products.”
Enterprise Architecture: breaking out of IT
“The
EA work that I do with CIOs and other executives is almost nothing to
do with IT at all…Its purpose is to help inspire and shape the
company’s plans for investing in change. Some of the resulting
investment projects include IT, some don’t.
“Where we
paint EA as a predominantly IT-related discipline we are stifling its
potential contribution to business innovation and value creation. How
can we break EA out of its IT-centric focus?”
Risk management is key
"From a Gartner review of the new book, IT Risk: Turning Business Threats into Competitive Advantage:
“Business
objective: Access. IT risk: Do the right people in an organisation have
access to the data and systems they need to do their jobs? Are the
wrong people blocked from access to those data and systems?
“Business
objective: Accuracy. IT risk: Can a company’s IT systems be relied on
to provide correct, timely, and complete information that meets the
requirements of management, staff, customers, suppliers, and
regulators?”
Why the platform is important
“The
antithesis of complexity is not simplicity but modularity. Modularity
enables users to sub-divide large tasks into smaller efforts that may
be attacked by specialists and the standards provided by modularity
give all who participate in the development process a blueprint for how
to connect their work with the work of any other people with a similar
mission”
IT Leadership Strategy: How to Provide World-Class Help Desk Support
“Do
you have the power to resolve technical issues with one call every
time? Redefine the IT experience by providing IT administrators and end
users with the tools they need. This webcast provides an overview of
how to improve help desk support”
