Dovetail Links 2008-05-07

The Value of Beautiful Code
"One of the arguments against outsourcing is that 'a vendor can't see the big picture, and will necessarily write inferior code.'  Either due to a poor understanding of the business context or, a poor understanding of the technical environment, or because they know (deep down) that they need to get it out and won't ever have to support it.  Often in this story there are a couple developers sitting over in the corner saying 'they can't do it as well as we do.'"

Customer Loyalty: Confessions of a (Former) IT Scoundrel
"Thinking of doing business with my company? You should proceed with caution. I've made mistakes, and some of my clients have suffered because of them. My 10-person firm sells popular business software and then provides services such as consulting, training, support and customizations. We have more than 500 clients. Most are happy, but some are not. The unhappy ones are not to blame. Their dissatisfaction is almost always my fault. In the effort to get a sale, and sometimes long after the sale, I've made errors in judgment."

BI: Transforming Data Into Usable Information
"'Too much information is a dangerous thing' -- how often have we all heard that expression? Maybe it should be 'too much inaccurate information is a catastrophic thing.' Never has so much data been collected and stored within organizations. Smart organizations want to make use of this data, not only to keep the organization going, but also to gain competitive advantage, or make a better, more efficient and effective workplace. Business leaders agree that business intelligence and analytics, based upon accurate information, are key components in achieving this."

CRM Is All About Teamwork
"It's one thing to set aside research-and-development funds to try to find the best approach to CRM for your company. It's another to have in place a sound philosophy and strategy in order to best implement any CRM solutions you end up purchasing. Both of these areas are essential, but this morning's keynote address here at SAPPHIRE 2008 -- enterprise software provider SAP's annual user conference -- stressed one more aspect that's crucial to any potential strategy, let alone a successful implementation: teamwork."

Customer Communication: Meet Them on Their Own Turf
"It is important to note also that, as these enterprise communications technologies continue to evolve, so too does the opportunity for return on investment (ROI). Early generation solutions simply focused on streamlining the production of high-volume print communications. Today's leading solutions not only automate print communications, but also bring greater efficiencies in the creation and management of all communications, reducing the overall cost of customer communications. Because these solutions also enhance customer engagement through highly personalized and contextual customer communications, they can also develop new business, increase revenues and improve customer loyalty and retention."
Published Wednesday, May 07, 2008 11:22 AM
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