The Value of Beautiful Code
"One of the arguments against outsourcing is that 'a vendor can't see
the big picture, and will necessarily write inferior code.' Either due
to a poor understanding of the business context or, a poor
understanding of the technical environment, or because they know (deep
down) that they need to get it out and won't ever have to support it.
Often in this story there are a couple developers sitting over in the
corner saying 'they can't do it as well as we do.'"
Customer Loyalty: Confessions of a (Former) IT Scoundrel
"Thinking of doing business with my company? You should proceed with
caution. I've made mistakes, and some of my clients have suffered
because of them. My 10-person firm sells popular business software and
then provides services such as consulting, training, support and
customizations. We have more than 500 clients. Most are happy, but some
are not. The unhappy ones are not to blame. Their dissatisfaction is
almost always my fault. In the effort to get a sale, and sometimes long
after the sale, I've made errors in judgment."
BI: Transforming Data Into Usable Information
"'Too much information is a dangerous thing' -- how often have we all
heard that expression? Maybe it should be 'too much inaccurate
information is a catastrophic thing.' Never has so much data been
collected and stored within organizations. Smart organizations want to
make use of this data, not only to keep the organization going, but
also to gain competitive advantage, or make a better, more efficient
and effective workplace. Business leaders agree that business
intelligence and analytics, based upon accurate information, are key
components in achieving this."
CRM Is All About Teamwork
"It's one thing to set aside research-and-development funds to try to
find the best approach to CRM for your company. It's another to have in
place a sound philosophy and strategy in order to best implement any
CRM solutions you end up purchasing. Both of these areas are essential,
but this morning's keynote address here at SAPPHIRE 2008 -- enterprise
software provider SAP's annual user conference -- stressed one more
aspect that's crucial to any potential strategy, let alone a successful
implementation: teamwork."
Customer Communication: Meet Them on Their Own Turf "It
is important to note also that, as these enterprise communications
technologies continue to evolve, so too does the opportunity for return
on investment (ROI). Early generation solutions simply focused on
streamlining the production of high-volume print communications.
Today's leading solutions not only automate print communications, but
also bring greater efficiencies in the creation and management of all
communications, reducing the overall cost of customer communications.
Because these solutions also enhance customer engagement through highly
personalized and contextual customer communications, they can also
develop new business, increase revenues and improve customer loyalty
and retention."
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