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The Social Networking Convergence With CRM

Convergence never stops happening. The convergence between the Internet and corporate networks continues as CRM (customer relationship management) meets SN (social networking).

It’s been talked about for some time now, Fast Company discussed it in the context of sales leads and contact management in 2004:

Social networking software should evolve to become more integrated with the everyday tools people use to manage relationship information and communicate with others. It’s a natural evolution of very useful software—it can’t stand alone for long. – The Next Generation of Contact Management Software . . .
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Permalink: Friday, January 19, 2007 9:55 AM
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Filed under CRM, Dovetail Software, Amdocs Clarify, Dovetail, Clarify, CS&S, soa, customer, customer service, first choice software, saas, Customer Relationship Management, software as a service, social networking, fast company, sn, customer relationship manager, service oriented architecture, contact management