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Marketing Still Smells Bad to CIOs

Why does IT recoil from the word ‘marketing’ instead of accepting that even marketers are still learning best practices? Here are some great guidelines for how IT can communicate with stakeholders across the organization.
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Permalink: Thursday, November 15, 2007 10:30 AM
Posted by Dovetail Software | 0 Comments
Filed under CIO, collaboration, tacit knowledge, IT Marketing, IT alignment
Daily Dovetail Links 2007-09-25

Can You Buy Innovation?....Joining An Online Community....Guerrilla SOA leader: inch by inch, it’s a cinch....The Dumbing Down of IT....SAS Releases Decision Hub Tool for Businesses....On Interbreeding Marketing & IT, and Web x.0....Rationale for Place in Crowded CRM Space
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Permalink: Tuesday, September 25, 2007 11:21 AM
Posted by Dovetail Software | 0 Comments
Filed under CRM, Dovetail Software, soa, Web 2.0, IT management, IT Marketing, SAS
IT Can Lead

Everybody talks about IT learning how to market itself to the rest of the company, but what tricks exactly can it pull from the marketing hat? Here are some prime examples.
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Permalink: Friday, September 21, 2007 3:02 PM
Posted by Dovetail Software | 0 Comments
Filed under CIO, IT Marketing, IT alignment
CIO Headaches

IT remains the best equipped and most suitable force within the enterprise to develop the agility needed for survival and prosperity. But in today’s world, where the opportunities are technological, IT has to enlarge its interests beyond technology, and into the nature of enterprise opportunity.
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Permalink: Monday, June 04, 2007 4:13 PM
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Filed under soa, Web 2.0, IT strategy, IT management, IT Marketing

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