I Know and You Don't
Today I gave a luncheon talk to a local networking group. The topic was Full Circle Electronic Marketingtm.
While I do have some expertise in this area, what struck me was the attendees' perception of my expertise. What set us apart is that I know and they don't.
I don't mean that to sound arrogant or obnoxious. Just a statement of fact.
Is this a key aspect of "expertise" - something that I know that you don't?
How should this idea inform our work?
We build CRM software. Our customers provide expertise to their customers. Their customers expect them to have knowledge and skills that those customers need.
Should this idea inform our design and implementation decisions?
I think it should. My experience is that people are frequently unhappy about having to ask for help, about having to depend on someone else. If we can find ways to make that less so - make it pleasant, maybe even enjoyable - I believe that we will achieve ongoing success.
