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  • The Different Company Part Two

    ...continued from Part 1  Consider Amazon.com. In thinking of Amazon, a shopper is perhaps more likely to have an image of a UPS van coming to the door than any part of the company’s design brand. Who even remembers what Amazon’s homepage looks like? We think of the reviews: we think of the service performed, the value of the ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on July 26, 2007
  • The Different Company

    Part One On the homepage of the Dovetail Software website it says, “Today, businesses need to differentiate themselves with memorable customer service and support.” Gartner vice president Mark McDonald, from an article yesterday at ZDNet, gives a similar summary of the state of play in business: “Success ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on July 25, 2007