Dovetail Software Blogs

It shouldn’t be surprising that a magazine devoted to the CIO point of view runs so many stories about the increasing educational requirements of IT leaders, but what may surprise some (not us) is the number of articles about the need for marketing skills that appear in CIO.com. Ex-Forrester research director and now CIO magazine editor ...

Yesterday we talked not only about what IT needs to do to stay relevant, but also about the ways it can really become an enterprise leader. Esther Schindler over at CIO.com talked today about ways IT can learn from marketing and begin transforming their image. From her article: “To many non-technical enterprise departments, ...