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  • Amateurs, Experts and Context

    User generated content is both a stick and a carrot for companies to open up their internal processes to the outside, to let the customers in. The stick is that customers are talking about you anyway, the carrot is that if you let them do some of the work, it may save you costs of your own labor.It may even produce better results. An ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on December 18, 2007
  • Marketing Still Smells Bad to CIOs

    It shouldn’t be surprising that a magazine devoted to the CIO point of view runs so many stories about the increasing educational requirements of IT leaders, but what may surprise some (not us) is the number of articles about the need for marketing skills that appear in CIO.com. Ex-Forrester research director and now CIO magazine editor ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on November 15, 2007
  • Talking the Talk

    Communication is the common medium through which all collaboration moves. We think we know how to communicate, but maybe we don’t, and maybe thinking we do is our greatest hindrance to success. Anthony Cimino posted a brilliant observation recently at CIO.com, showing how we can learn to communicate by looking inside any busy ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on September 14, 2007