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  • Marketing Still Smells Bad to CIOs

    It shouldn’t be surprising that a magazine devoted to the CIO point of view runs so many stories about the increasing educational requirements of IT leaders, but what may surprise some (not us) is the number of articles about the need for marketing skills that appear in CIO.com. Ex-Forrester research director and now CIO magazine editor ...
    Posted to Dovetail Software (Weblog) by Dovetail Software on November 15, 2007