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  • FreshBooks roadtrip: a great example of getting personal with customers

    Becky at the Customers Rock! blog recently detailed the FreshBooks roadtrip, which is a great example of how a company can stay connected with its customers. I love this: This was not a product roadshow.  This was a listening tour. I also really like how they're using face-to-face conversations, but also expanding their conversations ...
    Posted to Gary Sherman (Weblog) by gsherman on April 11, 2008
  • A simple blog comment turns around a customer experience

    I've blogged in the past about turning blog entries into customer experiences. Here's a recent real-world example of that. Adam Esterline reviewed Watir as part of a web application testing comparison.  In his own words, ''I did not give Watir very high marks.'' Bret Pettichord, our Test Architect here at Dovetail, and a core contributor ...
    Posted to Gary Sherman (Weblog) by gsherman on July 23, 2007